According to the latest Counterpoint Research report on smartwatch shipments in the October – December 2020 period, Apple is still the undisputed leader in the segment. The market saw a 1.5% increase in total shipments compared to the same period in 2019 with Apple alone accounting for 40% of the overall pie. Samsung came in at second place with a 10% market share followed by Huawei with 8%. Fitbit (7%) and BBK group (6%) rounded off the top-five smartwatch brands.
The new report specifies that the Apple Watch Series 6 and Watch SE combined for 12.9 million sales in the last quarter of 2020. Samsung saw a strong performance from its Galaxy Watch3 while Huawei (and Honor) saw the strongest per year growth out of any brand.
|Global Smartwatch Vendor Shipments (Millions of Units)||CY ’19||CY ’20||Growth (YoY %)|
Last month, Apple crossed the 100 million mark for its Apple Watch shipments. According to Counterpoint, the global smartwatch market is seeing a rise in average selling price (ASP) from brands like Apple, Samsung and Huawei. This trend is expected to continue in 2021.